In this episode, I sit down with Arthur Field to dig into the truth behind manufacturing’s outdated “dark, dirty, dangerous” stereotypes. We unpack what modern work really looks like, how perception has drifted far from reality, and the culture and leadership shifts needed to attract the next generation.

Emily Wilkins joins me to break down why most manufacturing marketing falls flat—and the simple, practical steps small shops can take to build a magnetic brand without wasting time, money, or energy. If you want marketing that actually works in the real world, this episode lays out a clear path.

In this episode, culture strategist Jim Mayer argues that the manufacturing labor shortage isn’t the real crisis — the culture behind it is. Learn why wages, development, and leadership behaviors matter more than recruiting and what manufacturers must do to retain talent.