In this episode, I sit down with shop owner and acquirer Mike Fritz to break down the “psychology” of customers in very practical terms: current, dormant, and new. We talk about how to win more work from the customers you already have, how to reengage dormant accounts, and why chasing new logos is usually the most expensive, riskiest path to growth.

In this episode, I talk with Anthony Nicks about why most manufacturing companies treat sales like an afterthought—and how to build a repeatable sales engine that’s just as strong and disciplined as your operations. We dig into mindset, process, team structure, and the habits leaders need to win consistently.