Landon Wade talks about the strategic use of merchandise as a way to strengthen customer relationships. We discuss why merch works when it’s intentional, how to avoid wasting money on swag, and how companies can use physical touchpoints to stay top of mind with the right customers.

Gina Tabasso of Barracuda B2B Marketing explores what it really means to operate as one team with one shared goal. The conversation focuses on alignment between marketing, sales, and operations; and how clarity, communication, and accountability drive sustainable growth.

Emily Wilkins joins me to break down why most manufacturing marketing falls flat—and the simple, practical steps small shops can take to build a magnetic brand without wasting time, money, or energy. If you want marketing that actually works in the real world, this episode lays out a clear path.

Greg Mischio joins me to explore the path to becoming an industry thought-leader, and why manufacturers who educate their market ultimately win more trust, opportunities, and growth.