In this episode, I sit down with shop owner and acquirer Mike Fritz to break down the “psychology” of customers in very practical terms: current, dormant, and new. We talk about how to win more work from the customers you already have, how to reengage dormant accounts, and why chasing new logos is usually the most expensive, riskiest path to growth.

In this episode, Paul Van Metre joins me to explain why your tech stack may be the most powerful sales tool in your shop—and how using modern systems can create speed, quality, and customer confidence that traditional selling can’t match.

In this episode, I talk with Anthony Nicks about why most manufacturing companies treat sales like an afterthought—and how to build a repeatable sales engine that’s just as strong and disciplined as your operations. We dig into mindset, process, team structure, and the habits leaders need to win consistently.

Emily Wilkins joins me to break down why most manufacturing marketing falls flat—and the simple, practical steps small shops can take to build a magnetic brand without wasting time, money, or energy. If you want marketing that actually works in the real world, this episode lays out a clear path.

Greg Mischio joins me to explore the path to becoming an industry thought-leader, and why manufacturers who educate their market ultimately win more trust, opportunities, and growth.